ART DIRECTION
ART DIRECTION
Joelle is, a seasoned Art Director with over 13 years of experience in the advertising industry. From national campaigns to branding and social media, Joelle's expertise spans the entire spectrum of advertising and design. With a knack for both conceptualization and graphic implementation, she brings a unique blend of strategic thinking and creative execution to every project.
Various Poster Designes
White Pebble Suites
I had the pleasure of capturing the essence of Hotel White Pebbles in Milos through lifestyle and architecture photography. Additionally, I crafted a distinctive Instagram branding strategy and visually aligned their cosmetic line with the overall brand identity.
Client
White Pebble Suites
Work
Full Branding, Photograpy
Relief
"Relief" is a private project where I undertook the complete branding and copywriting, ensuring a cohesive and compelling identity. From designing visual elements to crafting impactful messaging, this project allowed me to bring a unique and unified expression to "Relief."
Work
Full Branding, Copywritimg
Harta
Harta, a fashion brand hailing from Australia, entrusted me with the creative endeavors for their new collection. I had the privilege of designing the lookbook and the entire production of the photoshoot. This collaborative effort aimed to visually articulate the essence of the brand's latest collection, combining design flair with a meticulous approach to ensure a captivating presentation.
Client
Harta
Work
Campaign, Look-book, Photography
Zermatt
For our esteemed client, Zermatt, we executed a comprehensive 360-degree campaign, involving the creation of both film and print ads, along with strategically placed digital advertisements. This integrated approach allowed us to showcase the uniqueness of Zermatt across various platforms, ensuring a cohesive and impactful presentation.
Client
Zermatt
Work
Art Direction
Ravic
For Ravic, I took on the challenge of designing not only the logo but the entire branding. The approach was deliberately edgy, aligning seamlessly with the vibrant party scene. This project allowed me to infuse a dynamic and spirited personality into every aspect of the brand, ensuring it stands out and resonates within the lively atmosphere of the party scene.
Client
Ravic
Work
Full Branding, Logo design
Lucky Berry
Having partnered with Lucky Punch for over two years, I had the exciting opportunity to design the entire branding for their new Acai Concept. It was a creative journey where I translated their vision into a cohesive brand identity, capturing the essence of the Acai Concept through thoughtful design elements.
Client
Lucky Punch
Work
Full Branding, Illustration
bread.love
For the client Bread.Love, I had the opportunity to develop the entire social media concept and execute the corresponding photo shoot. Crafting a visually engaging narrative, the social media strategy and imagery worked in tandem to enhance Bread.Love's online presence and communicate its unique brand story effectively.
Client
bread.love
Work
Full Branding, Photograpy
Luck Punch
For over two years, I've collaborated with Lucky Punch on a range of projects—from eye-catching poster campaigns to creative photoshoots. I've also played a key role in shaping and executing various social media strategies and contributing to branding and marketing initiatives, including event strategies.
Client
Lucky Punch
Work
Branding, Social media Conception and handling, Shooting
Post Finace
For PostFinance, I created a complete youth campaign, from conceptualization to execution and shooting. Through close collaboration with the client, the campaign came to life in record time. The youth campaign reflects not only creativity but also an efficient and cooperative working approach, allowing the project to be implemented swiftly.
Client
Post Finance
Work
Conception, Shooting, Art Direction
